YouTube Video Annotations.
YouTube added a new feature for video creators: annotations. "Video Annotations are a new way for you to add interactive commentary to your videos. Use them to add background information about the video, create stories with multiple possibilities (viewers click to choose the next scene) or link to related YouTube videos, channels, or search results from within a video."
Example:
Magic Card Trick
Jumping out of planes: My 22nd Time
Interactive Shell Game
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